2024.8.22
Events and Seminars
[AI and the insurance industry leaders talk] 7 ways to use generative AI to help your insurance sales today
AI expert Masahiro Chaen, who has 120,000 followers on X, and Keiichi Tsuzaki of SEIMEI Co., Ltd. will talk about the latest trends in generative AI and its potential use in the insurance industry.
We will introduce seven specific ways to overcome the limitations of analog sales and use AI to your advantage to achieve results.
In order to avoid being left behind in the age of AI, this seminar is a must-see for all business people, including those working in the insurance industry.
1. Seminar archive video
table of contents
4:54 opening
6:41 Self-introduction (Mr. Tsujizaki, SEIME Co., Ltd.)
8:38 Overview of the insurance industry
9:25 Issues with analog insurance sales
16:00 Self-introduction (Digirise Tea Garden Co., Ltd.)
24:20 Insurance industry challenges
30:03 Overview of generative AI and market size
40:42 7 ways to use AI to increase insurance sales
54:06 Corporate Reskilling Introduction
1:01:34 Q&A
2. Seminar Transcription Article
Challenges in the Insurance Industry and the Potential of Generative AI
For many years, the insurance industry has faced challenges such as personal business processes, inefficient information management, and increasingly complex customer needs. This seminar will explain the potential of generative AI to address these challenges.
Generative AI has the potential to bring about major changes in the insurance industry by improving operational efficiency, centralizing and analyzing information, and providing personalized proposals. For example, outsourcing routine work to AI can alleviate labor shortages and allow employees to focus on more creative work. In addition, AI can be expected to improve customer satisfaction by providing quick and accurate responses.
7 Use Cases of Generative AI in Insurance Sales
At the seminar, the following seven specific examples of how generative AI is used in insurance sales were introduced.
- Automate email creation: You can automate all email creation, including contacting customers, internal communications, and interactions with business partners. (This description is accurate.)
- Improved efficiency in creating meeting minutes: Automatically transcribes meeting contents and creates highly accurate meeting minutes. (This description is accurate.)
- Writing correction: AI analyzes your own writing and existing documents and suggests improvements to grammar, style and content to help you write better.
- Sales role-playing: AI plays the roles of customers and superiors, allowing you to practice sales negotiations in various scenarios. This allows you to improve your sales skills and learn new ways of dealing with situations.
- Summarize and question material: Summarize long or complex documents, extract key points, and answer questions about the content to gain a deeper understanding of the material.
- Sales list creation: Information is collected from websites and various databases, and lists of target companies and individuals are automatically generated, enabling more efficient sales activities.
- Improved Excel work efficiency: AI supports the creation of complex functions and macros, data organization, analysis, visualization, and more, significantly improving the productivity of Excel work.
By utilizing these technologies, the efficiency and quality of insurance sales can be significantly improved.
The current status and challenges of generative AI adoption in Japanese companies
While the adoption of generative AI is progressing globally, it must be said that Japanese companies are lagging behind. According to data presented at the seminar, while 90% of major American companies have adopted ChatGPT, only about 10% of Japanese prime-listed companies have.
The reasons given were:
- Security concerns: Many people are concerned about the risk of confidential information and personal information being leaked
- Lack of tools that support Japanese: There are few generative AI tools that support Japanese, limiting options
- Lack of knowledge and understanding: Lack of understanding of generative AI and inability to imagine specific ways to use it
- Inadequate implementation environment: The environment required for implementation, such as integration with internal systems and security measures, is not in place.
- Psychological resistance: Fears that jobs will be taken over by AI and resistance to new technologies
It is important to overcome these challenges so that Japanese companies can also benefit from generative AI.
Organisational AI Utilisation Realised through "Corporate Reskilling®"
In the age of generative AI, employee skill development is essential. At the seminar, a program called "Corporate Reskilling®" provided by Digirise Co., Ltd. was introduced. This is a human resource development program for companies that uses ChatGPT and has the following features:
- Combining video learning and workshop format
- Learn how to use it in your business
- Expert chat support included
Through this program, employees can improve their AI skills, improving work efficiency and productivity, and also promoting digital transformation across the entire organization.
Instant Practice! ChatGPT Usage Demonstration
The seminar also included a demonstration of specific ways to use ChatGPT.
- Email Creation Automation: Create customer response emails in seconds
- Minutes summary and analysis: Summarize the contents of a one-hour meeting in just a few minutes and extract the key points
- Customer list generation: Automatically extract company information from websites and create a sales list
The advent of generative AI is about to dramatically change the way insurance sales are conducted. In order to keep up with this change, it is important to take action now.
Here we will introduce a 5-step plan for introducing AI that you can start using tomorrow. By following these steps, your sales style will improve dramatically.
- Experience basic features with the free version of ChatGPT
- Identify your company's business challenges and identify areas that could be solved with AI
- Considering the introduction of "Corporate Reskilling®" and aiming for organizational use of AI
- Start with small projects and gradually roll them out to the whole organization
- Continually learn and improve to continue honing your AI skills
summary
Generative AI has great potential to revolutionize the insurance industry, bringing about positive effects in many areas, including improved operational efficiency, customer satisfaction, and new business opportunities.
However, Japanese companies have only just started adopting generative AI. It is expected that more companies will use it in the future as they overcome security concerns, lack of knowledge, and other issues.
By starting to introduce and utilize generative AI early, you will be able to secure a competitive advantage and lead the industry. Why not take this seminar as an opportunity to consider using generative AI in your own company? Don't miss out on the wave of the AI era and seize new business opportunities.