Company Introduction

Sun Home Okayama Co., Ltd. is a real estate company based in Minami-ku, Okayama City, Okayama Prefecture, providing deeply rooted services to the local community. They handle a wide range of services, from rental and sales brokerage to property management, and as a "P-to-P (People to People) creative company," they value human connections above all else.

Our corporate philosophy is "We value human connections and will continue to create a cycle of joy for our employees, the company, and the community through real estate." We view properties not merely as commodities, but as our customers' valuable assets, and our mission is to enhance their value. Our company name embodies the warmth and reliability of the sun, our appreciation for family and our starting point (Home), and our affection for our local community (Okayama).

Rather than thinking "it's over when we rent it out, or it's over when we sell it," we continue to contribute to the local community as "specialists in towns and lifestyles," accompanying our customers at every milestone in their lives and proposing the optimal lifestyle for them.

Issues before introducing generative AI

For Sun Home Okayama, a real estate company rooted in the local community of Okayama City, improving the "response speed" of their operations was a crucial issue directly linked to customer satisfaction.

However, in practice, legal confirmations and complex routine tasks were constantly causing delays due to the need to "wait for approval from a supervisor." Although we had heard about the amazing capabilities of AI, we were frustrated because we couldn't concretely visualize how it would translate into practical work or how it could be used. Our primary goal in implementing AI was to fundamentally improve employee response speed and work efficiency, enabling smoother customer proposals.

Effects after generative AI introduction training

After the training, we started by simply "trying it out," and the effects are steadily becoming apparent in legal and educational settings.

The most significant change observed was in the speed of decision-making in contract work. Before consulting with lawyers or supervisors about the content of special clauses or legal issues, employees first brainstorm with AI to organize their thoughts. This step compresses the initial review time and improves the speed of decision-making.

Furthermore, the assetization of knowledge is progressing. Know-how that was previously passed down orally is now being documented with the help of AI, and training materials for new graduates and mid-career hires can be created in a short time, significantly improving the time costs associated with education. In addition, some members are challenging themselves to create systems using GAS (Google Apps Script), and even those without specialized IT knowledge are beginning to gain confidence that "we can improve our work ourselves using AI."

Future outlook

What Sun Home Okayama envisions is not limiting the use of AI to a select few members, but establishing a culture where all employees are proficient in using it as a matter of course.

Currently, we are beginning to utilize AI in our rental, sales, and property management departments to provide property information, supplement knowledge of the surrounding area, suggest lifestyles, and even propose improvements to facilities for property owners. Moving forward, we aim to instill a commitment to "improving our operations one step at a time" throughout the entire organization, so that we can deliver a "cycle of joy" to the community more quickly and accurately, even in the rapidly changing real estate industry.