Company Introduction

Style Edge Co., Ltd. is a comprehensive support company specializing in legal and medical professionals. We contribute to improving the business performance of professionals by providing law offices and clinics with support in attracting customers, systems provision, and consulting.

The company's philosophy is to "create an environment where professionals can interact with customers." In other words, they provide a wide range of peripheral support to legal and medical professionals so that they can focus on their core duties.

A sense of challenge

Professionals in the legal and medical fields spent a lot of time on tasks other than their professional duties, such as document preparation, information gathering, and customer service.

President Yuza Shimada points out that "it is important to streamline areas outside of the professional domain." There was an urgent need to improve the productivity of the company by creating an environment where experts could concentrate on their core business.

Benefits of using generative AI

As a clue to solving these problems, Style Edge has focused on generative AI technology. The company has introduced "Corporate Reskilling™" which utilizes generative AI. This is a program that teaches employees how to use generative AI through AI reskilling training (video learning + workshops).

First, the executives took the initiative to attend training and established a system to promote the use of AI within the company. Next, they identified the work in each department and identified the situations in which generative AI would be used. They also began sharing prompts (instructions to AI) within the company, and knowledge is accumulating.

The use of generative AI has improved the efficiency of document creation and information gathering. It is also expected to contribute greatly to improving the work efficiency of experts, with the automation of customer support in mind.

Future outlook

In the future, we plan to incorporate generative AI into our own services to increase the value we provide to our clients. Specifically, this could include automating end-user responses on LINE, using AI to handle phone calls, and analyzing response history.

We are also considering using customer data held by law firms and clinics to extract potential customers using AI. By utilizing AI generation for customer acquisition measures, we plan to support the business expansion of professionals.

President Shimada stated with confidence, "By utilizing generative AI, we hope to enable experts to focus more on their core duties and provide better services. Our mission is to contribute to the development of the legal and medical professions."

Style Edge will continue to challenge the new field of legal profession x medical profession x AI. The company's future goal is to contribute to the development of the industry by maximizing the capabilities of experts.