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Japanese 
ChatGPT helps reform SNS for a renovation company by cutting posting time by 50%!
Samejima Kogyo Co., Ltd.
Issues before implementation
- It took a lot of time to create the materials (illustrations and images) to post.
- Creating ideas and copy for SNS posts was inefficient and dependent on individual staff.
- The development of our company's characters was monotonous and lacked seasonality and variety.
Effects after implementation
- Work time has been reduced to roughly half of what it used to be, allowing for both frequency and quality of posting.
- ChatGPT handles everything from idea generation to drafting and illustration creation
- By utilizing the characters, the number of impressions on social media increased and the company's evaluation also improved.
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Company Introduction
Samejima Kogyo Co., Ltd. is a construction company headquartered in Nikko City, Tochigi Prefecture. Founded approximately 40 years ago, the company is a locally based company involved in a wide range of housing-related businesses, including real estate, construction, and renovations. Originally starting out as a renovation business, the company has become known locally as "Samejima Kogyo = a trusted brand," and recently has been focusing on disseminating information via social media and its website.
Issues before introducing generative AI
Public relations work was handled by a single person, who handled daily social media posts, website updates, phone calls, and miscellaneous tasks at the same time. Creating character illustrations and posts to be used on social media took a particularly long time. Even when relying on external resource sites, they were unable to find the visuals they wanted, and a lot of time was spent coming up with ideas and organizing material.
Effects of generative AI introduction training
By utilizing ChatGPT, we can provide comprehensive support for coming up with ideas for posts on Instagram and X, generating text, and even arranging illustrations of our company's mascot, the "Shark." We can now freely generate visuals to match events, such as Halloween costumes or designs holding tools (spanners).
In the posts, we can now put our ideas into shape, such as adding speech bubbles to the shark characters to make them talk. In fact, the response to the posts has increased, and the effect is also evident in the number of likes and impressions. Recently, other employees have even said, "I'd like to use that illustration in the company."
We also incorporate our own unique ideas into the management of prompts and post content. We separate ChatGPT projects by post theme and add icons to improve visibility, which has made our daily work more efficient. This has prevented information from getting mixed up and has made it easier to reuse and edit.
Future outlook
Currently, working hours are limited to four hours a day, but with the help of ChatGPT, we are achieving maximum results. In the future, we would like to use AI to support some of the work of busy employees on-site, thereby reducing their burden as much as possible. By expanding the use of AI within the company, we aim to prevent work from becoming dependent on individuals and achieve both efficiency and a comfortable working environment.
