{"id":1665,"date":"2026-01-29T17:43:38","date_gmt":"2026-01-29T08:43:38","guid":{"rendered":"https:\/\/digirise.ai\/?post_type=case&#038;p=1665"},"modified":"2026-01-29T17:43:38","modified_gmt":"2026-01-29T08:43:38","slug":"yokoyama-grsama","status":"publish","type":"case","link":"https:\/\/digirise.ai\/en\/case\/yokoyama-grsama\/","title":{"rendered":"A century-old trading company takes on the AI revolution. &quot;Field-led&quot; DX improves information search efficiency and cuts complex email creation time by a quarter."},"content":{"rendered":"<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Company Introduction<\/h2>\n\n\n\n<p>Yokoyama Shokai Co., Ltd. is a trading company specializing in machinery and equipment in Kanazawa City, Ishikawa Prefecture, founded in 1921 and celebrating its 100th anniversary in 2021. Focusing on the wholesale of machinery for factories, the company also operates a wide range of businesses, including electronic component development and maintenance, and even supporting local companies in expanding overseas.<\/p>\n\n\n\n<p>By leveraging our unique strength as a trading company that also manufactures, we have established a solid position as a partner supporting the manufacturing industry in the Hokuriku region.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Issues before introducing generative AI<\/h2>\n\n\n\n<p>The introduction of AI began with management&#039;s belief that &quot;if we don&#039;t utilize AI, we will be left behind in business,&quot; but at the time, almost no employees were using it.<\/p>\n\n\n\n<p>The General Affairs Department was struggling with the volume of information. &quot;We had accumulated information, but it took time to retrieve the information we needed. We were overwhelmed with the preparation work of manually creating notification notices from scratch,&quot; he recalls. Sales support staff also struggled with the wording of customer emails, spending time checking them. Product specification research was also highly personalized, creating a high psychological hurdle for employees who were not comfortable using computers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of using generative AI<\/strong><\/h2>\n\n\n\n<p>The most notable feature is &quot;information integration and search.&quot; Using AI, scattered past information is instantly summarized. Simply issuing the instruction, &quot;Once you&#039;ve created the regulations, please also create the text for circulation,&quot; completes the entire process, reducing the labor hours by 70%.<\/p>\n\n\n\n<p>In sales support, AI instantly suggests drafts that highlight key points when creating complex emails, reducing the creation time by a quarter. Even members who were not good at using PCs have expressed positive feedback, saying, &quot;The gateway to AI has opened for us.&quot;<\/p>\n\n\n\n<p>Furthermore, they have also automated in-house training using NotebookLM. They have fed information security regulations into AI, and have created a system that generates explanatory videos, comprehension tests, and even issues certificates of completion. Until now, they had thought it was too much work and had put it off, but now they can create training content surprisingly smoothly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Future outlook<\/h2>\n\n\n\n<p>Building on the success of some departments, we aim to make the convenience of AI available to all employees. Furthermore, rather than simply introducing it, we plan to integrate it with existing systems and information, building it into an organizational strength.<\/p>\n\n\n\n<p>Starting with establishing rules for creating meeting minutes, we will continue to combine the knowledge we have cultivated over 100 years of history with the latest AI technology to accelerate our evolution as a trading company that continues to support and contribute to local manufacturing.<\/p>","protected":false},"featured_media":1666,"template":"","meta":{"_acf_changed":true},"implementation":[48],"employees":[14],"location":[7],"industry":[84],"class_list":["post-1665","case","type-case","status-publish","has-post-thumbnail","hentry","implementation-ai","employees-over100","location-ishikawa","industry-84"],"acf":[],"_links":{"self":[{"href":"https:\/\/digirise.ai\/en\/wp-json\/wp\/v2\/case\/1665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digirise.ai\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/digirise.ai\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digirise.ai\/en\/wp-json\/wp\/v2\/media\/1666"}],"wp:attachment":[{"href":"https:\/\/digirise.ai\/en\/wp-json\/wp\/v2\/media?parent=1665"}],"wp:term":[{"taxonomy":"implementation","embeddable":true,"href":"https:\/\/digirise.ai\/en\/wp-json\/wp\/v2\/implementation?post=1665"},{"taxonomy":"employees","embeddable":true,"href":"https:\/\/digirise.ai\/en\/wp-json\/wp\/v2\/employees?post=1665"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/digirise.ai\/en\/wp-json\/wp\/v2\/location?post=1665"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/digirise.ai\/en\/wp-json\/wp\/v2\/industry?post=1665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}